Graphic Design


I am a senior graphic designer and creative practitioner based in Paekakariki, on the Kapiti Coast, working locally across Aotearoa New Zealand and internationally.


My practice is intentionally broad. I work as a generalist designer — integrating brand, editorial, digital and spatial design into cohesive visual systems. This approach allows brands to grow with clarity, rather than becoming fragmented across platforms.

I collaborate with businesses, organisations and cultural institutions who value thoughtful design and long-term consistency.

What I Do

Brand Design

Creating visual identities that are flexible, refined and practical.

  • Brand identity development

  • Brand refresh and evolution

  • Typography and colour systems

  • Brand guidelines

  • Tone of voice alignment

  • Visual direction

    The goal is to build visual identities that remain coherent, flexible and meaningful as your brand evolves.

Publication Design

Designing long-form content with structure and care.

  • Books

  • Annual reports

  • Catalogues

  • Publications

  • Data visualisation

  • Corporate documents

My experience includes working with complex and sensitive information, ensuring clarity without losing nuance.

Exhibition Graphics

Design that exists in physical space.

  • Exhibition graphics

  • Interpretive panels

  • Wayfinding

  • Wall graphics

  • Signage systems

  • Spatial branding

I ensure the experience of moving through a space aligns with the wider visual identity.

Digital Design

Extending brand systems across digital platforms and business communication channels.

  • Website design and development (Squarespace, WordPress, Custom build)

  • SEO content guidance and development with my creative collaborators

  • Social media visual systems

  • Canva brand setup and template design

Many of my client relationships are ongoing, supporting visual consistency and clarity across digital touchpoints over time.

How I Work

I work collaboratively and strategically, ensuring design decisions are grounded in purpose. I value clarity, calm visual language, and systems that endure.

View Portfolio
Let's talk about your project

Kind words

"Catherine Adam at Wonderbird is brilliant to work with. She met our needs for designs that were elegant, principled, and ethical. I loved working with her. Our two books, What Makes You Stronger, and, Your Life Your Way, would never have looked so beautiful without her dedication. The branding work she did for my website was fabulous too!"

— Louise Hayes & Jospeh Ciarrochi

"Catherine has a warm engaging manner and very quickly understood my brief delivering a beautiful brand and business cards which were beyond my expectations.
She really listened and was proactive to meet agreed timeframes. I felt Catherine connected with what I was trying to create beautifully. She was was an absolute joy to work with. Thank you Wonderbird!"

— Sarah Clark / Whole & Well

"I have been so happy with the website Catherine from Wonderbird created for me, particularly with the aesthetic she designed. The design is clean, spacious and beautiful.
I felt like she really captured what I wanted and brought guidance and expertise to the project.

I highly recommend Catherine and Wonderbird for any photography or design project you have."

— Jo Peden / Jo Peden Yoga