Thoughtful Brand Design & Photography
Creating authentic visuals that connect, inspire, and bring your business to life.
Kia ora
I’m Catherine Adam, the designer and photographer behind Wonderbird. Based in Paekakariki on the Kapiti Coast. I craft thoughtful brand design and photography that bring conscious businesses, change-makers, and purpose-driven projects to life with clarity, authenticity, and meaning.
My approach is collaborative and intentional—whether crafting a brand identity, designing for print and digital, or capturing meaningful imagery, I work closely with you to create visuals that truly reflect your values and connect with your audience.
I work with holistic, conscious, and purpose-driven businesses that value authenticity and meaningful connection.
Whether you’re a wellness brand, creative entrepreneur, or ethical business, you understand the power of thoughtful design and storytelling.
You want visuals that not only look beautiful but also align with your values, communicate your purpose, and deeply resonate with your audience. My approach is collaborative, ensuring that every element of your brand and photography reflects who you are and the impact you want to create.
How Wonderbird works
A Thoughtful, Collaborative Process
Every project is unique, and I take the time to truly understand what you need to communicate and who you need to reach. My approach is intuitive and grounded—I help you uncover the heart of your project so we can craft visuals that are both meaningful and impactful.
This is a creative collaboration. You’re involved in the process every step of the way—there’s no big reveal at the end, just an open, evolving dialogue where ideas take shape organically. Together, we’ll create something that truly resonates.
A Flexible, Skilled Creative Team
To bring projects to life at the highest level, I collaborate with a trusted network of creatives across New Zealand—illustrators, videographers, and spatial designers. Whether your project is large or small, you’ll have access to a seamless, integrated creative process with the ease of a one-stop studio.
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Define the heart of your brand—its personality, audience, and story.
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Clarify your message, values, audience, tone of voice, and visual direction.
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Logos, graphic elements, color palettes, and typography that bring your brand to life.
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Authentic imagery that tells your brand’s story—profile photos, brand storytelling, and lifestyle photography.
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Thoughtfully designed websites on WordPress, Squarespace or custom built, tailored to your needs.
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Business cards, postcards, flyers, posters, books, reports, and magazines.
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Spatial design, wayfinding, and typography for engaging physical spaces.
What Wonderbird creates
Recent Clients
New Zealand Human Rights Commission • Kapiti Coast District Council • Oxfam NZ • Te Papa Press • Commonsense Organics • New Zealand Trade and Enterprise (NZTE) • The Jane Goodall Institute of New Zealand • Yoga Education in Prisons Trust NZ • Space Yoga and Mindfulness Studio • Waihoanga Riverside Lodge and Retreat • Iyengar Yoga Association of New Zealand • Sisters of Compassion
Education
Post Graduate Diploma in Visual Communication (Distinction in Photography + Design)
Massey University, Wellington, New Zealand
Graduate Diploma in Visual Communication (Distinction)
Massey University, Wellington, New Zealand
Bachelor of Arts (1st Class French Honours)
Victoria University, Wellington, New Zealand
Awards
International Society of Typographic Design 2013
Awarded Membership with Commendation
Best Design Awards, New Zealand 2013
Finalist for print: Into Sight, Into Mind
What Wonderbird Values
Connection
Building meaningful relationships that create designs with emotional resonance.
Respect
Honoring diverse perspectives and ethical practices in every interaction.
Excellence
Striving for high-quality craftsmanship and professionalism in every project.
Collaboration
Valuing teamwork to bring together diverse ideas and achieve the best outcomes.
Creativity
Embracing innovation to craft unique and impactful designs.
Compassion
Approaching every project and interaction with empathy, care, and a genuine desire to uplift and support others.
Let’s connect and create something meaningful together—bringing your vision into the world with authenticity, creativity, and purpose.
Kind words
“Catherine has a warm engaging manner and very quickly understood my brief delivering a beautiful brand and business cards which were beyond my expectations. She really listened and was proactive to meet agreed timeframes. I felt Catherine connected with what I was trying to create beautifully. She was an absolute joy to work with. Thank you Wonderbird!”
— Sarah Clark / Whole & Well
“We thoroughly enjoyed working with Catherine. She consistently delivered on time and embraced feedback, making revisions as needed. Her creativity was remarkable, and she helped us shape a vision even when we struggled to articulate it ourselves. Early on, we recognized that compelling design was essential to capturing attention, and Catherine exceeded our expectations with her brilliant work.”
— Joseph Ciarrochi / What Makes You Stronger
“Catherine has an incredible eye. She sees the simple beauty in people and nature, and captures that vividly with her camera. We loved her clean elegant design work and appreciated her attention to detail and professional approach to communication. Working with Wonderbird was a joy, Catherine's work is truly beautiful. We can't imagine working with anyone else!”
— Anna and Katie / Inner Nature Cards
